"I love my story."

we want you to hear this every day.

Write Magic began with a humble goal: To help a school boy named Jay, who hated writing.

creative writing success lighthouse shows the way

Described as a "truly transformative approach to narrative writing".

Which it's not.

Quite the opposite: Write Magic is grounded in 60 years of quality learning science and tens of thousands of years of storytelling and writing. 

In fact, Write Magic is based on age-old story rules used by everyone from Hollywood scriptwriters and Shakespeare to cave-people.  Why? Because good authors know these rules unlock the purpose and themes of the stories they want to tell. And they are also the rules that are proven to authentically engage audiences  

it’s also the story method the learning scientists tell us is relatively easy and engaging to write and comprehend. So why is this method so rarely taught in schools? 

"Why has nobody ever taught us this before?"

Start learning how to teach effective narrative writing and comprehension - in 10 minutes.
And discover how young and struggling writers easily created compelling, unique and structured stories.

Write Magic Test Study Results

93% of school students found STARTING a story easier.

100% of students found WRITING a story easier.

86% of students found generating an IDEA easier.

What Teachers, Parents and Students Said:

"They loved it."

"Working with Write Magic was rewarding for both the students and myself. The learning was interesting and motivating. I really enjoyed working with Write Magic, the expectations set were clear and all students were able to succeed and feel proud. All who completed the course felt more confident in writing interesting stories. The atmosphere created by Write Magic was supportive and enticed the students to take risks. They loved it. It provided me with a few 'aha' moments and lots of simple things to use in my own teaching of writing. I am so grateful for the opportunity to work with Write Magic."
Cathy Dent
Primary School Teacher, Australia

"Truly transformative approach to teaching narrative writing"

"I highly recommend Write Magic and [founder] Alice McTyer as a teacher. Her passion for teaching is inspiring, and I think this approach will make writing easier for the next generation. It's easy, intuitive and I can see it's going to change the way I teach creative writing in the classroom.
I think goal-driven storytelling is a truly transformative approach to teaching narrative writing and I wish I had done the course sooner!"
Gilbert Walker
Teacher, Australia

"I can't believe this approach isn't taught in schools."

"My fourth-grader loves to write stories, but he wasn't meeting the narrative writing requirements at school. Write Magic was exactly what he needed because it showed him how to come up with ideas and structure and write great stories. In fact, the facilitator and I were stunned at the quality of his work after just one session! It really brought out his talent. I can't believe this approach to narrative is not taught in all schools; it is simply that easy, fun, and effective."​
Mirella Costanzi
Parent, Australia

"Improved my writing."

"Write Magic has helped me improve my writing by knowing how to set up a good story."
Year 6 Student, NSW, Australia

"Easy and fun."

"I never really liked writing, but Write Magic made it so easy and fun."
Year 8 Student, NSW, Australia

How does Write Magic work? Your questions answered

Write Magic offers online professional development in true story learning for K-12 teachers. It’s one evidence-based method that helps students unlock the deeper meaning and purpose of stories they read and write.

This type of method is proven to help boost story comprehension and writing engagement and outcomes.

It’s actionable: Your course comes with everything you need to teach these methods in the classroom, including teacher’s manual, and student worksheets.

It’s engaging: Course content is presented  in animated video format (like the video above), which is proven to boost learning and recall.

It’s supported: Trained authors provide feedback on your assignments and quizzes. We provide ongoing support so you can confidently implement Write Magic’s methods in your classroom.

It’s collaborative: Our students work in monitored, supported class forums so you can learn with other educators.

It’s risk free: If Write Magic doesn’t transform the way you understand and teach narrative, we will refund your fee, no questions asked.

It’s evidence-based. Write Magic marries learning science with creative writing industry expertise. 

The answer is yes – and here’s why. There’s a surprising confluence between two bodies of knowledge on what makes a great story – and how to most easily understand and create one.

Namely, the story industry experts give us the narrative rules that are required to create a great story. The literacy and learning scientists tell us that those same rules allow children to mentally organise, comprehend and recall stories. 

Plus, research shows children find these rules comparatively  intuitive to learn and apply to reading and story creation  – if they are taught in the right way. Doesn’t it make sense then, to use one set of story rules to read and create fiction? 

Indeed, researchers have found that teaching narrative reading and writing together using this type of meaning-based story method makes learning easier and more engaging. 

We’ve proved that even third graders can quite easily plan and create cohesive and logical stories that are rich with theme and meaning.

Learn more about our pilot study results and the knowledge that underpins our method below, under the question: How is Write Magic “evidence-based”?

Don’t worry, if Write Magic’s training courses don’t meet your expectations, we will happily refund your course fees. But we believe  they will work, and here’s why:

Our story strategy is based on a single story method the education, literacy and cognitive development scientists, and the story industry experts, agree works.

Engaged and unengaged writing students who took part in our pilot studies agreed: 100% found writing  a story easier using Write Magic’s methods compared with the “story form” approach they were used to. 

These students were in grades 3 to 8.

Perhaps more importantly, all students created solid, logical and meaningful story premises, regardless of age, engagement level or ability.

Most wrote compelling, themed and logical stories.

To do this, the students:

  • Analysed a few short examples of published children’s fiction.
  • Completed simple planning templates that even very young school students can master.
  • Were given 20 minutes to write freely. 
  • And finally, used simple checklists to rewrite and edit their stories.

And that’s it! 

Learn more about our pilot studies below under the question: How is Write Magic “evidence-based”?

The evidence base comes from three sources:

1. Story industries. 

As you can imagine, industries that make a living from stories – such as fiction publishers, and Hollywood and TV show producers – don’t want to invest time and money into a flop.  Therefore, these industries have put time and effort into discovering precisely what is needed to makes a good story.

We drew on this knowledge and then we marry it with:

2. The learning sciences. 

Interestingly, there’s 60 years of learning science from multiple disciplines including literacy, education, and cognitive development that tells us how children best mentally organise, comprehend and recall stories – and write fiction.

Now, what astounded us when  we started looking into the research was this:

The marriage between the scientists and the story experts is almost perfect. 

In other words, the narrative rules that authentically engage audiences in stories also engage young readers and story creators – and can be used to boost comprehension and writing outcomes.  

That makes sense when you think about it, right?  In the classroom, children are readers and they are story creators – although they don’t always want to be. Yet when they aren’t in the classroom,  they become keen story consumers and creators. They go to the movies, read a book, or watch tv shows for fun. They create and share stories with their friends. 

The trick is then,  to get them to love story reading and creating in the classroom.

Guided by the story industry and scientific research, Write Magic does this in a few main ways:

  • Show students how to analyse short examples of good published fiction so they can learn the proven narrative rules. This information allows students to access the meaning and purpose  of stories they read AND write.
  • Help them discover the stories they want to write within the context of your learning requirements.
  • Use simple planning and writing methods that are proven to boost creativity and confidence.
  • For students’ second drafts, use simple question-based checklists.

3. Write Magic’s Study Results

Write Magic trialled this  method with 3rd-to-8th graders.

Some were confident, capable writers, and some were the opposite.

Main findings include:

  • Most participants reported they found it easier to come up with a story idea (93%), and start (86%) and write their stories (100%) using this method compared with the “story form” approach they were used to. None (0%) reported they found these metrics  more difficult.
  • All wrote compelling and meaningful story plans, regardless of age, confidence or interest level.
  • Most wrote compelling, themed and logical stories.
  • A wonderful – and unexpected finding – was that some participants who reported they did not like writing loved this approach most of all.
  • Why? Because it gave them a set of defined rules with which to structure and write their stories. It made the writing process concrete and clear.
  • Students’ grasped the narrative rules extremely quickly and could apply them to their own story planning and writing. By quickly we mean within an hour of lesson time and after being shown a few short examples of good published fiction.

If you want to see students’ story plans, sign up for your free lesson.

If you are interested in learning more about the pilot studies, or the scientific and story knowledge on which Write Magic is based, please contact Write Magic Founder Alice McTyer. She’d love to discuss these results further.

The research is clear on one thing:

Preschool students’ concept of “story” doesn’t change in a qualitative way as they grow older into adulthood. It just gets more complex and detailed.

In fact, Write Magic is based on methods taught to adults. Perhaps surprisingly, the science tells us that these methods are intuitive and easy to learn – even by very young children.

Write Magic showed in it’s pilot studies that all participants – regardless of age, ability, confidence and interest – could create compelling and meaningful story plans. You can learn more about the pilot studies under the question: How is Write Magic “evidence-based”?

The science proves that learning and applying the effective story rules makes fiction easier, meaningful and engaging to both write and comprehend. That holds true even for young, non-confident and ESL students, and those with learning difficulties.  

Another layer of proof is that the narrative elements required for adults to rate a story as a “good” story are the same as the ones children use to rate a story as a “good” story.

Some researchers argue that our ability to comprehend and recall stories is innate.  Others argue that we are immersed in stories from a young age, and we are somehow predisposed to make sense of the world through stories.

Either way, stories are a singularly powerful method of transmitting information – if we learn to harness them.

Did you know, many great stories follow the same narrative rules? This holds true for narrative essays, personal narratives, micro-fiction, novels, plays, movies, comics, oral traditions – or any story form you can think of.

Why? Because good writers know these rules unlock the purpose and themes of the stories they want to write.  And these rules are very specific: They are the rules that are proven to authentically engage audiences and writers alike

Doesn’t it makes sense, then, to teach children one set of true story rules to both write and comprehend fiction – especially when the science tells us that children find it engaging and relatively easy to do so?

Write Magic adapts these proven story rules to authentically engage the young writer and reader – and the audience.

Yes, you can adapt this single, universal method to all your story writing and reading comprehension task, test, topic and curriculum requirements. And you can still cater for your students’ individual interests and abilities. 


First by understanding that many great stories follow the same narrative rules. This holds true for narrative essays, personal narratives, micro-fiction, novels, plays, movies, comics, oral traditions – or any story form you can think of.


Because good writers know these rules unlock the purpose and themes of the stories they want to write.  And these rules are very specific: They are the rules that are proven to authentically engage audiences and writers alike

Indeed, the learning science tells us that even very young and unengaged writers can learn and apply these rules to their reading and writing.

Here’s how you do it:

First, teach them the enduring rules of great fiction.   

And second,  learn how to teach your students to find the stories they want to write, within the context of the story genre, form, or setting you require.

Keen to know more? 

Sign up for your free lesson.

Great writers know that humans connect to meaning, not literary devices like hook sentences. And young writers are humans too, of course. The science tells us they  will love writing their own stories – if they are taught how to build them around the  themes and ideas that have meaning to them.

After all, when was the last time you read a good book that started with a hook sentence?

Further, you can help them discover the stories they want to write, while still meeting your  topic, task and curriculum requirements. 

Finally, the research shows that children will enjoy reading stories more – and improve their comprehension – if they are taught how to unlock the deeper purpose and themes of these stories.

The simple answer is, meaning engages all humans in stories, regardless of age. Always has, always will.

More specifically, it means they never again have to learn, master and apply abstract concepts such as hook sentences, consolidation, character descriptions, rising tension, problems, climaxes or conclusions.

Many children find such abstract concepts difficult to master. 

This level of abstraction also disengages students from the meaning and purpose of the stories they want to write. 

Exactly the same meaning-based  techniques allow children to unlock the point, purpose and theme of books they read. And the research shows that when they can do this, they will enjoy reading more, and be better at it.

Stories are a fundamental part of being human — always have been, and always will be. Good stories are also better comprehended and remembered than any other form of information.

So why would we deny our students the keys to unlocking the true purpose and themes of the stories they read and write? 

Good authors write from a place of meaning. School children usually learn story form. In other words, we often teach children to write what we think a story should look like, not what a story truly is. And that’s something with true narrative drive.

Write Magic is launching. Become one of the first to teach the secrets of effective narrative. Sign up for a free lesson and launch discounts. We promise we will never spam you.

We would love to hear from you.

Please contact Write Magic founder Alice McTyer here.